Personalized Company Gift Ideas

 Company gifts are a great way of reinforcing customer relationships and ensuring brand recall. They also are a great way to show appreciation for employees. There is a wide variety of options to choose from depending on your budget, who the gifts are meant for, whether they are meant for a special occasion, etc. Customized company gifts are an effective way for businesses to generate interest and increase exposure for their brand. 

Pegboard is a company in Bakersfield, California that provides custom printing, branded merchandise, apparel and products, and print and mail services. In this article, Pegboard lists some company gifts that can be personalized for clients and employees. These are simple and thoughtful gifts that convey appreciation that can also provide visibility to the business. 

Personalized Stationery

Though most work is now done on a device, the good old paper and pen still come in handy to take a quick note or jot down some information for a customer. Most people keep some stationery on their desks. Businesses can choose stationery that they think resonates with the workplace vibe for employees, or that echoes the company’s image for clients. The stationery can be chosen from a wide range available; quirky, cute, elegant, or formal. These can be personalized for a better connection with the recipients.

Phone Charging Ports

Phone or device chargers are a necessity these days. Personalized chargers are a useful gift for any workstation. They can have designs or monograms that lend a personal touch. 

Personalized Journals or Planners

Journals are an excellent way to organize thoughts, note reminders, and jot down ideas before they are forgotten. Planners can be dated or undated. They help to keep track of tasks and ensure that daily, weekly or monthly goals are monitored and made more achievable. Journals and planners can also be personalized with custom printing or engraved covers. 

Custom Pens

Custom pens are a classic among company gifts that are here to stay. They make great personalized company gifts as they are versatile, professional, needed by everyone, and suit any budget. With a range of styles, finishes, and brands to choose from, any business can find a pen that can be customized. 

Custom Hats

Custom hats are a useful and popular company gift that assures brand visibility outside the office space. Hats can have the company’s logo and even be personalized with employee names. They’re also a great way to market your company at company-sponsored events or part of the kit given in a training or employee recreation program. 

Personalized Goodie Baskets

A food basket can be a gift for employees or valued clients. They can be standard packages or customized for a specific occasion or to suit the company’s message or recipients’ tastes. This is especially true if the food baskets are for a group of close-knit employees or long-standing business associates. Baskets can be carefully chosen according to allergy considerations or diet preferences. Whether it is a basket of snacks from a favorite local bakery, artisanal goods, or a box of couverture chocolates, they can be in custom packaging and with a note that adds a personal touch that will not be lost on the recipient. 

Any gift is treasured more for the message and feelings it conveys, rather than just its monetary value. Company gifts can be chosen to fortify good business relationships while promoting a brand. Pegboard is a company that will help businesses choose company gifts that meet this purpose. Pegboard offers custom printing, print mail, and branding services to businesses in California’s Central Valley and Central Coast. For custom printing and branding solutions that facilitate business growth, the Pegboard team can be contacted at (661) 327-5861.

Custom Printed Business Cards

 It is the age of virtual reality, remote working, and digital services. This makes many think that business cards are no longer helpful. Is this true? Not yet. Business cards are still a popular way of communication about a business, its product or service, and contact information. Business cards are still an effective marketing tool for small businesses. They are also still used widely for networking with other business professionals. Pegboard is a California-based company located in Bakersfield and has helped more than 10,000 happy customers. They provide custom printing, branded merchandise, apparel and products, and print and mail solutions. This article by Pegboard discusses how business cards are designed today and why they are still business-promoting tools.

Many believe that digital tools will never replace business cards. Business cards offer a personal connection and human factor that digital tools lack. A business card must be designed with a lot of thought, whether choosing a template or having it custom printed. Below are some points to consider when a business is choosing a business card.

1. Basic Details

It is easy to get cluttered with new technology, digital marketing platforms, and the influence of the latest design possibilities. But the basic information a business card must carry remains the same.

• Company Name and Logo
• Company Tagline or Slogan if Applicable
• Employee Name and Functional Job Title (Especially for small businesses, rather than a generic title, a functional job title may be better for clarity).
• Contact Information – the business number (can be a mobile number too), and business email of the employee.
• Company website, a few relevant social media handles
• Company website

2. Material

The material chosen for the card makes the first impression. Business cards usually follow a standard size and shape because they make them easily accessible. The material used for the card is something that some innovation can go into. Transparent and semitransparent plastic material is an option, but it is expensive and is not an environment-friendly choice. Good quality cardstock and paper are still popular. Business cards made from recycled paper can reflect a company’s commitment to the environment.

3. Consistent Style

The business card must be designed with the target audience in mind. If possible, the colors and images used should be associated with the industry or service of the business. The card should reflect the brand identity in its color scheme, typography, and logo. The look and feel must be similar across all platforms to make a brand or business identity apparent. For example, custom lanyards, business cards, and business stationery can all have the same logo and color scheme.

4. White Space

Business cards must be clear and concise, never cluttered. The card should have only essential information. Both sides of the card can be used. The space helps the tip stand out and makes it possible for the receiver to make a note on it. This will be more helpful in ensuring they have relevant information in a manner they relate to.

5. Technology

Technology can be used to enhance a  business card. For instance, a QR code can redirect clients to a website, a social media handle, or an app. This allows a minimalistic, stylish business card to be custom printed. NFC (Near Field Communication) technology uses microchips in business cards to enable clients to access a website or app by placing their phone so tablets close to the business card.

Creative and Useful

Sometimes creative design can help cards stand out and create a visual recall of the business. It might be due to colors, images, or shapes that link it to service or product. Some business cards can have a tactile design. Laser-cut options or die-cut processes can be used to make exciting effects that keep business cards in the hands of potential clients longer. Business cards can even be designed to function as phone holders or paper clip organizers, or bottle openers.

Business cards are still a popular marketing tool. They are simple, easy to access, budget-friendly, and add an impression of professional legitimacy. They can easily be custom printed after a suitable design is chosen. Pegboard was launched in 1964 as a company that aided in-office accounting. Later as technology evolved, they started offering services like laser checks, business forms, and printing solutions. Today Pegboard is a company offering custom printing, print, mail, and branding services to clients near California, Central Valley, and Central Coast. They can be contacted on (661) 327-5861 for customized promotion through branded merchandise, apparel, and products.

Company Gifts Suitable for Hybrid Workforce

 A hybrid working style offers employees more flexibility, cutting down on time spent commuting and reducing the negative impact on the environment by reducing the need for transportation. After the pandemic, even workplaces that didn’t offer this option are now open to the idea of hybrid offices. Of course, some jobs and sectors always need employees to be physically present, and some can always choose to be remote working. But for those who can, a hybrid workplace can offer the best of both worlds.

This has opened up possibilities for promotional products that convey a company’s consideration for employees or clients. Whether a small group of employees or a few clients are chosen for appreciation, the company gift can be more individualized, and the budget can be higher. Pegboard offers custom printing, mailing, and branding services to clients in California’s Central Valley and Central Coast. They help small and midsize businesses design company gifts that show their appreciation for customers and employees.

Company Gifts That Are Useful In Hybrid Workplaces

1. A Transition Kit for Home and Office

Employees who now have no dedicated office desks or computers travel with their office essentials to the office when needed. Helpful items for these employees could be backpacks for their laptops, pouches for required items, folders or files, etc. These can be branded merchandise with a custom print of the business’s logo or name. Customized company stationery, including custom pens and pencils, can also be included.

2. Headsets and Webcam

A good headset is a handy gift for employees who make many phone calls. Noise-canceling headphones with a good microphone are an excellent choice. These ensure that employees and customers or business associates have better quality phone calls. This helps for a better customer experience and employee satisfaction. If the business requires video calls with customers, a webcam that offers better clarity and color than a built-in model can also be helpful.

3. Custom Packaged Food Gifts

Custom packaged food items are great gifts for small businesses. Though preferences and allergies are essential if a business wants to send snacks or food as a company gift, food gifts can convey care and appreciation. These gifts can be a box of artisanal chocolates or doughnuts from a favorite local place. Custom packaging or custom labels can make it beautiful and give the recipient a feeling of being unique.

4. Gifts That Encourage Healthy Lifestyles

Employees and clients are an essential part of a business, and their health is also necessary. A custom package of healthy snacks can be a great gift. This can be linked to a team challenge, like a minimum number of steps a day. There can be branded apparel or accessories given as gifts for this challenge. Exercise-related gifts like yoga mats, fitness trackers, handheld weights, elastic bands, etc., can be given. 

5. Houseplants

Houseplants can make good gifts. Planters that are quirky or in colors that reflect the company can be custom printed with the company logo or employee names. Adding a bit of green in homes or offices has its benefits.

Company gifts need not be given only on holidays. They can be provided for work anniversaries, to welcome a new employee, or even as tokens of appreciation for a job well done. The above gifts are suitable for employees working from home or office. Pegboard helps small and medium businesses with custom printing, mailing, and branding services to small and medium enterprises. The company is located in Bakersfield, California. They can be contacted on (661) 327-5861 for custom printing and branding needs in California’s Central Valley and Central Coast.

Advantages of Promotional Products for Small Businesses

 With the development of the internet and other technological advancements, marketing and advertising techniques have changed. Though the methods vary, the aim is still the same. Reports say that American businesses spend $20 billion on promotional products.

Promotional products are items that have a company’s logo, name, or slogan and are given free to customers, employees, and business associates. Some examples of these items include t-shirts, pens or stationary, water bottles, tote bags, umbrellas, etc. Anything can be a promotional product. In combination with other forms of advertising, custom printed promotional products can be highly effective. Pegboard is a company that provides custom printing, mailing, branding, and promotional solutions to small and medium-sized businesses in California’s Central Valley and Central Coast. Here they list the benefits that small businesses can get from promotional products.

Getting Brand Exposure

A small business can have a quality product or an exceptional service. Yet they need more people to know about their company even to be considered. Promotional products help get the company’s name out to large numbers of people. The business can generate interest and awareness by custom printing of logos or company names on promotional products or custom packaging of products or gifts. A well-thought-out quality product can be used for months and ensures customer engagement and brand recall.

Creating a Perception

Promotional products create a perception of a stable, successful business. The product need not be an expensive one. Sometimes even a custom pen or stationery can make a big difference.

Cost-Effective Advertising

Compared to print or television advertising, promotional products are a relatively cheap advertising method. The cost per impression is a significant measure ratio used to determine how much the business has gained from custom printed items. The amount of money spent on that advertising campaign is decided by the number of times the advertising is seen. Since most products are used for months, if not years, and chosen for frequent use, promotional products are considered to provide a good return on investment.

Brand Loyalty

Promotional products can help cement relationships that create loyal customers. For example, a birthing suite might give custom printed onesies or custom t-shirts for new parents with cute captions and the company name. These will be part of memories that will be treasured and create a bond with the service provider. In this particular example, this might be shared with family and friends via pictures and videos, which may also be shared on social media.

Integrated Marketing

Promotional products can be part of a broader marketing mix. Think of trade shows or social media giveaways on the business’s social media or through an influencer. Direct mailing of personalized greeting cards with the company’s logo or name or goodie bags in custom packaging are all good marketing techniques. Promoting a product or service through various channels is more effective for the brand.

Tangible Presence

Promotional products have a tangible presence that can provide visual and tactile stimuli. There can be fidget toys for adults with custom printing of the company name. Simple objects like a coffee mug or a frisbee can be used. Shopping bags, totes, or custom t-shirts are all valuable gifts visible in the community when used.

Ideal for Business Networks

If the company offers business-to-business services,  it can be helpful to use promotional products that they would use in their offices. For example, a cleaning company or a junk removal company might provide services to the office of a building constructor. Giving the client a custom printed desktop calendar or accessories with the company name can generate new business from their clients while reinforcing the relationship with the primary customer.

Inspiration and Recognition of Employees

Having apparel or other items with a custom print of the company name they are working for has a positive effect on employees. The feelings of being included and acknowledged can be motivating. Simple gifts like a custom hat or custom lanyards that are mandatory are budget-friendly choices. There can also be awards and customized certificates for high performers.

Promotional products are a means of economical and impactful advertising. Small businesses can also have a significant impact by using custom printing and packaging services. Pegboard is a company with a rich history of service to small and midsize companies. Pegboard provides custom printing and related branding services to customers across California’s Central Valley and Central Coast. They can be contacted by telephone at (661) 327-5861 or via email at info@pegboard64.com.

Best Event/Convention Giveaway Items

 Top Items to Give Away During a Convention

Bakersfield, United States -  /Pegboard/

Events and conventions can easily fade in an attendee's memory. You can choose to make the one you organize memorable by giving away unique and memorable items that attendees will continue using long after the event wraps. These could be customized merchandise or branded gifts. You don’t want your convention and tradeshow giveaways to end up in the hotel room trash can. Give away items are a great way to make sure that you remain at the top of attendees’ minds long after they’ve returned to their homes and offices. What are some convention giveaways you could consider?

Lanyards

These are great giveaways that can be used for various reasons. Custom lanyards come in handy when holding IDs and passes. You can also use them to store your sanitizer, something important to do while the Covid 19 pandemic is still rampant. The giveaway recipients will love using it for other uses other than at the event only. Such functional gifts are excellent since they will continue to market your brand even without actively participating in the marketing process. Make sure to customize the lanyard and have your company name, branding, and contact details inscribed on them. You can also choose to invest in high-quality lanyards that will be reused by attendees long after your event finishes. 

Customized Stationery

Everyone will need a pen and notebook to jot down important points during the event. Not all attendees remember to bring these items, as many assume they’ll be provided at the event. Make sure to have custom pens, notebooks, and other writing materials they may need. They will take the notebook and pen with them, which is excellent since they will keep remembering your brand and probably tell others about it. Custom notebooks are a great way to provide a memorable and high-quality trade show gift without breaking the bank. 

Branded Electronic Accessories

Electronic accessories are a fantastic and impactful giveaway for convention and event attendees. USB Power Banks were extremely popular several years ago, and they remain an option worth considering. Other options that are becoming more popular include branded Bluetooth speakers and branded wireless chargers. Custom branded Bluetooth speakers are convenient and an ideal gift that attendees will hold on to and use frequently after your event. Branded wireless chargers, like branded Qi charging pads, are a great convention gift to provide. These giveaways have a high perceived value. Convention attendees are unlikely to throw these items and very likely to display them on their desks. This creates a great opportunity for your brand to be in front of your event attendees every day they’re in the office. Also, choose to have everything wrapped inside custom packaging they can reuse at some point. A greatpackaging idea would be a reusable canvas tote or a lunch bag they can repurpose and make functional at a different time. All this is possible with Pegboard’scustom printing services.

Accessories

Depending on the type of convention, a few meaningful accessories will work wonders. A good example would be a phone accessory, custom pop-socket, or branded fidget spinner. You can invest in one and ensure that something unique identifies your business. Remember that since you are giving away items, your goal is to make sure you are advertising your business in the process with an item that increases your brand’s perceived value. 

If you are wondering where to get customized services for all your gifts and giveaways, you should get in touch with Pegboard. Visit them at 1105 W Columbus St, Bakersfield, CA 93301. You can also choose to call them at (661) 327-5861 or send them an email at info@pegboard64.com. It doesn't matter if you are interested in getting custom t-shirts, branded electronics, or simple pens and notebooks. Pegboard will have all your needs sorted out.

Custom Winter Apparel

 Selecting the Right Custom Winter Wear

Bakersfield, United States -  /Pegboard/

Different seasons come with different needs, and winter is no different. You won’t be wearing the same clothes in winter as you did when the weather was warm. It’s important to ensure your business is adequately branded during winter. You need to choose suitable custom clothing for winter. How do you ensure the custom hats, coats, or jackets you choose can promote your business while also being items recipients enjoy wearing? Below are interesting tips to consider when picking custom winter apparel for employees and promotional purposes. Go for the right outfits.

Insulated Jackets with Logos and Company Description

Winter can be harsh, especially if your employees have to be in the field at some point. Insulated jackets and softshell jackets are an extremely popular option for custom winter apparel. Have them branded with your logo, so your workers can promote the company they work for. Custom jackets are a great way to show your employees, customers, and vendors that you care about your team and their comfort during cold days. 

Branded Vests

Vests are one of the most popular winter apparel options on the market. They are preferred by many because of their versatility. Most can be worn indoors, and – depending on how cold the weather is – they can serve as a great layer when working outdoors or traveling to and from your car. In addition to many of the promo manufacturers, we are also able to source retail label vests for your business, such as Columbia, The North Face, and Carhartt. When you choose a retail label for your custom apparel, it makes an even more impactful statement about your brand. Our branding experts can work with you on an ideal brand execution.

Customized Fleece Sweaters

Just like you would do with all company gifts, customize sweaters and let your employees wear them. These could be done in your company's colors for brand consistency, or you could have the fleece jackets decorated with your logo or other brand identifiers. We commonly embroider fleece sweaters with logos on the sleeves or breast pockets. 

Custom Heavy Safety Jackets

If your employees need safety jackets in winter, take this opportunity to have them customized for your brand. These could come in the company's colors and include your logo and even a phone number or website URL. The description could be printed on the back of the safety jackets or coats since these will be worn over other clothing. This is a great way to have visibility and may even help with safety, as your employees will be easily recognizable in different field environments.

Once you’ve settled on the attire you need for winter, consider surprising your employees with a few of the essentials. We can help take employee gifting to an entirely different level with our custom packaging. For these and more services, contact Pegboard. You can visit them at 1105 W Columbus St, Bakersfield, CA 93301, or call (661) 327-5861. Alternatively, send an email to info@pegboard64.com for more information.

How to Choose the Right Promo Products for Your Brand

 Selecting the Right Promo Products for Brands

Bakersfield, United States - /Pegboard/

Successful branding is about more than printing your logo on random products. Whether you are using custom t-shirts,custom hats, or even custom electronics, the most important thing is to make sure you select a product that fits your brand and recipient’s personality. As you decide which products will best represent your brand, there are several factors to consider.

Always Have the Recipient in Mind

Remember that promo products are not meant for you, the company owner, or the employee. These products will be visual to your customers, vendors, and the public. They’re meant to represent your company to them. Make sure to think about the recipient. Consider their gender, age, interest, income, and other factors that may influence their decision to use your promo products instead of recycling them. The point is to make sure you target them with products they are likely to find valuable and useful for everyday application.

Always Do Your Research Well

Before rushing to purchasepromotional merchandise, make sure to understand what is likely to work. There are numerous choices for company gifts and promotional products, making settling for a specific product challenging. You could invest in extensive research to know what is likely to work or partner with a company like a Pegboard to leverage our decades of results and insight. You don’t want to waste your money and energy on less likely to yield positive results. Simple items like custom pens may be great for events and conventions, but they may not work well for promotions. Make a point of choosing products accurately based on your niche, and make sure the products are relevant to your target audience.

Durability

Durability is an important consideration when choosing promotional items or products for your company. Ensure the product you go for is likely to last when used as part of the customer's routine. This is a crucial marketing strategy that yields excellent results when used correctly. As such, choose items with a longer lifespan and customize them with the brand's identity. It would help if you also considered custom packaging since it goes a long way in advertising the product and brand. Remember that the promo product is a strategic product used to market your brand, unlike most gifts. Besides its durability, the product should be helpful for everyday application. The more the customer sees your promo product (and your brand), the higher their chances of recommending you to others.

Have a Budget

Even if you “have no budget,” remember setting aside a specific amount to promote products. While they may seem inexpensive, promotional products quickly add up, especially if you intend to go for quality and durability. We see a lot of clients who don’t realize how much of an investment great promotional products can be. These clients end up caught off guard when what they want is more expensive than they can afford. Don’t be unprepared. You can avoid that by planning for the project in advance and starting the conversation with your promo supplier by sharing your budget, audience, and objectives. From there, we’ll be able to help point you towards products that help get the results you need while fitting in the budget you have available.

Pegboard is your ideal service provider for all customized items your brands need. Reach out to them for allcustom branding needs. You can visit them at 1105 W Columbus St, Bakersfield, CA 93301. Alternatively, call them on (661) 327-5861 to discuss more business details or send an email to info@pegboard64.com